Using Callbacks

Whenever you use a phrase from earlier in your speech, especially a phrase that got a laugh, you are using a "callback". Using callbacks is a technique which works because it builds on a previously established relationship or shared joke, even if a very small one. When the phrase is humorous, often each callback brings out the same or even a larger laugh.

For instance, if someone notices that you're wearing a polo shirt which bears your employer's logo, you remark, "It's not just a job. It's a wardrobe", which is likely to get a laugh. Later, when talking about the doughnuts you scored in the breakroom, you can say, "It's not just a job. It's a free buffet". If you have to work late, "It's not just a job. It's a paying lounge act", and so on.

If you listen to many comedy routines, you'll find that many comics incorporate callbacks like these into their routines. Dennis Miller and Rita Rudner are masters at it, selecting one particular callback and using it throughout their routines, often ending with the same callback.

Callbacks are an effective way to generate rapport with your audience, get them involved, and build on each successive laugh. Incorporate them into your speech, and end with a humorous callback to leave the stage with the audience laughing!